Balbirnie:

We'll have to agree to differ on that one I'm afraid.

I've set up my own firm a few months back having worked for one of the leading internet based life brokers in the country. I know what they considered a sustainable price for leads and anything anywhere near the £70 mark is well outwith that.

 

I am making an assumption now as I do not know who you worked for, but if this was a large internet based life broker, I assume they were not buying leads in (or at least all their leads) from people like PAA

If, as I suspect, they were generating leads through google etc direct to the company then yes there would be a big difference in the price of the lead, but then you are not comparing apples with apples.  The leads you and I buy from PAA are effectively screened - by this I mead PAA have taken out the duff numbers (as far as they can), removed the mickey mouses and donald ducks and sold you as near as possible a valid lead.

If you take enquiries through google direct to your company, no one removes these invalid leads, so not surprising you will pay alot less.  At £7 per click, I would not see it unlikely that you woud get a 1 in 15 valid lead ratio, i.e. you spend £105 to generate a valid lead - and you have to weed out the rubish.  You may then achieve a 1, 2 or 3 in 10 conversion of your valid leads.

You're correct in your assumption regarding Google as they did generate some business through their own site however with very limited success from what I recall. The vast majority of mortgage and Insurance leads came through PAA and their competitors.

I think you'll find that once your cap has been met then even if you increase your bid it would be ignored in the bidding process and therefore it doesn't matter what you set your bid at.

I think the main concern is that even though someones cap has been met it still appears to be active and therefore this means that any one assessing the bids being made to decide how much to bid is artificially forced up because they don't know who has or hasn't reached their cap. 

It would help everyone if PAA arranged it such that the account is greyed out when the cap has been met or each individual deactivates their account when their cap has been met.

I think this is a very good example of what I think goes on. 

But it isn't in PAAs interest to sort out.

It would be nice if PAA were to look at it and see what they can do or prove that your wrong.

It will be interesting to see how long it takes them to comment on it.

"It will be interesting to see how long it takes them to comment on it."

I couldn't agree more, they seem to be remarkably quiet on this thread given that it is an issue that many active clients of theirs are obviously very concerned about.

I am Bidding £70 at the moment. I wonder how long Capello will continue to pay £70 per lead? Just because I'm bidding at £70 doesn't mean that I will pay £70 - it just makes Capello pay £70. Clearly Capello has more money than sense.... I just have more sense than money. Down with Capello...... Oh yeah PLEASE DEACTIVATE AFTER USE............ I DO... IT ONLY TAKES A SECOND TO DO. REMEMBER IT MAKES SENSE.... 

even more its just not AS profitable, but still profitable!

Until your clawbacks start.....

 

To be honest it's evening out a bit for me at the moment. I've point blank refused to get involved in this ludicrous bidding war which seems to run from 9 till 3 or 4 every day and haven't spent more than £42 for a lead since I started with PAA in April. As a result I've perhaps been dealing with the leads I do get in more quickly and efficiently.

Have converted my last 9 in the past week and a bit though so am obviously doing something right! Just hope these loonies willing to bid £70 or so begin to realise that even if they do convert the lead could only be worth a couple of hundred!

Factoring in clawbacks is something most pure mortgage advisers have never had to deal with don't forget!

 u need to pick your life leads carefully, and dont let them cancel!

i tell my leads that if they cancel, they wont get any pay out!

 

work it out!