I have had mixed results from PAA pension leads and after a run of useless ones I really think it is necessary for you to do a bit more vetting somehow.
Lots of people are saying they were not expecting to be contacted. How this can be true I have no idea, but if a qualifying box popped up before they fully submitted their details stating that pensions are too complicated to be advised upon by simply sending out information, and that if they submit details they WILL be CALLED by an adviser to arrange a meeting, maybe this would discourage some of the wasters.
In my experience the people who only supply a mobile number are 75% less likely to proceed with anything than those who give a land line. Pretty much anyone under 30 has been a total waste of time! - I mean literally wasting time by not turning up for appointments, not returning calls, wanting to invest £20 per month etc. And anyone who says on the form that they are only prepared to invest less than £50 per month in a pension would probably be better off going to their bank. If any of these could be weeded out it would help, but obviously that would drastically reduce the number of leads you can flog us......
Annuity leads should actually be more profitable if you could separate them, they are usually keen to retire so they are more motivated to proceed, and they will find it impossible to organise a transfer / open market option if they get the urge to try and do it themselves.